29 May 2018

Guarding Polish traditions

At the beginning of September, “Kazimierz Wielki” once again stood guard over Polish traditions. We launched the promotional campaign for “Kazimierz Wielki” vodka, which BZK Alco started producing in September. The leitmotif of the campaign is the sword, which refers to Szczerbiec, the famous coronation weapon of the kings of Poland. The company will publish information in the trade press, equip the stores with sales support materials and start the brand communication in social media.

In November, the promotion for “Kazimierz Wielki” vodka began. The most important trade press titles published one-page information presenting the graphic design of this new Polish brand of alcohol. They also presented BZK Alco, which is part of one of the largest groups in the country specializing in the processing of agricultural products. The group includes Bakoma, Polskie Młyny, Komagra, Bioagra and Bioagra-Oil.

The sale of “Kazimierz Wielki” will be supported by bottle pendants and original stands, which will help customers familiarize themselves with the new brand of vodka and its packaging.

“Kazimierz Wielki” vodka is produced in 0.5 and 0.1 liter bottles. The label presents a sword whose appearance refers to the legendary Szczerbiec. This is the coronation weapon of the kings of Poland, which is one of the most valuable Polish relics and unique testimony of our tradition and history.